Foundational Thinking / by Derek Reynolds

It seems every day a new product fad or focus appears on the pages of WWD.  In total contradiction to Truvy's (from Steel Magnolias) rant that there 'is no such thing as natural beauty', the whole world seems to simply want healthy, beautiful, natural looking hair. This is where the prep product comes into play. The concept seemed confusing at first, but the more I thought about it, the more it made sense. Women are incorporating a primer in their routine to perfect their makeup...why shouldn’t we treat our hair the same way for the perfect finish? It's the missing piece to the puzzle of our hairstyling wardrobe.

Prep products are designed to condition the hair, even out porosity, smooth frizz, protect your hair from heat, extend the life of your style, and cut down blowdry time. Now if they could only do your taxes and mow your yard, we'd be in business! Helloooo...don’t we all want that? Much like an artist preparing a canvas before they paint, preps and primers deliver all of the conditioning benefits you want and need, and prepare your hair to evenly absorb the styling products you apply. Most have some form of heat protection from thermal styling.

Here is a sneak peek of a prep product that will be released this September from LE&C’s favorite product line, Shu Uemura!  Talk about GREAT TIMING!

Shu Straightforward.  Launching September 2015. 

Shu Straightforward.  Launching September 2015. 

How to Prep Your Hair:

The right shampoo and conditioner are essential in creating the foundation of your blowdry.  There are lots of options out there, but we are partial to Shu Uemura Moisture Velvet. Ask your stylist what they prescribe.

Towel dry your hair by squeezing out the water instead of doing a vigorous towel dry.  The more excess water you remove, the less watered down your foundation will be.

While your hair is still slightly damp, apply the prep product starting from your ends and working your way up. Avoid the root area.  We recommend Pillow Proof Express Primer from Redken or the new Shu Uemura Straightforward.  Both will cut your blowdry time by up to half the time it normally takes to finish out your hair.

Style as usual, paying close attention to the appropriate brush selection and nozzle direction.

Finish with the suitable styling products to lock in your newly minted locks.  

Content by Dori Pechianu